Travel Guides & Tips in this video
- Tip 1Visit the Trushe River, known locally as the 'river of fine liquor,' to experience the unique aroma and atmosphere that surrounds Maotai production. (0:32)
- Tip 2Learn about the historical significance of the Shiru River crossing by the Red Army, understanding how history is intertwined with the local culture and products. (1:14)
- Tip 3Attend the Trushe River Forum to gain insights into the future of the liquor industry, exploring themes of culture, ecology, and innovation from global perspectives. (1:44)
- Tip 4Engage with interactive aroma dispensers at forums to sample the diverse scents of various alcohols, offering a sensory preview of the region's offerings. (2:07)
- Tip 5Experience the Maotai Wine Festival to witness traditional craftsmanship, cultural heritage, and the deep respect for ancestors and nature embedded in local customs. (4:14)
- Tip 6Explore the Maotai Wine Culture Town to immerse yourself in intangible cultural heritage, appreciating the dedication and precision that define true craftsmanship. (5:32)
Embark on a journey to Maotai Town, Guizhou, the heart of China's most celebrated liquor. Discover the mystical Trushe River, a symbol of tradition and history, and witness the fusion of culture, innovation, and sustainability at the Trushe River Forum. Experience the grandeur of the Maotai Wine Festival, a vibrant celebration of heritage and craftsmanship. This is more than a story about liquor; it's a glimpse into China's soul, where ancient traditions meet a bold future.
More about the current video:( 14 / 14 )

This video takes us on a captivating journey to Maotai Town in Guizhou, the renowned home of China's most famous liquor. The traveler, Living In China, begins by introducing the mystical allure of Maotai, describing the Trushe River, poetically called the 'river of fine liquor,' as the lifeblood that nourishes the land and imbues the air with its fragrance. This region is not only the birthplace of Maotai but also a place steeped in history, having witnessed the Chinese Red Army's pivotal crossing of the Shiru River during the revolution. This historical significance, the narrator notes, adds a profound depth to every glass of liquor, connecting the present to China's revolutionary past.
The narrative then shifts to the Trushe River Forum, an international gathering of scholars, brewers, and thinkers exploring the multifaceted future of liquor, encompassing culture, ecology, and innovation. The forum highlighted the modernization of China's liquor industry, with traditional companies embracing digitalization and sustainable development, showcasing a glimpse of China's evolving future. The presence of a robot interacting with guests at the forum even sparked a thought about future collaborations between humans and technology in celebratory toasts.
The experience culminates with the vibrant Maotai Wine Festival. This grand celebration honors cultural heritage and craftsmanship through solemn toast ceremonies, where respect for heaven, earth, and ancestral masters is deeply ingrained. The traveler reflects on how these rituals embody gratitude and heritage, revealing that Chinese liquor is indeed more than just a drink; it's a symbol of respect for nature and a connection to generations of artisans. The video concludes with the traveler's profound understanding of Maotai as a reflection of China itself—a place that cherishes ancient traditions while boldly embracing the future, weaving together past, present, and future into every drop. The journey through Maotai left a lasting impression, with the promise of a return visit.
FAQs (From the traveler's perspective)
- Q: What is unique about the Trushe River?
- A: Locals call it the river of fine liquor because its waters and mist carry the aroma of alcohol and nourish the red sorgon on its banks.
- Q: What historical event took place near the Trushe River?
- A: The Chinese Red Army crossed the Shiru River four times here, which was a turning point in the Chinese Revolution.
- Q: What is the theme of the Trushe River Forum?
- A: The theme is 'liquor plus,' exploring liquor's connection with culture, industry, ecology, and the future.
- Q: What was surprising at the Trushe River Forum?
- A: A robot from Uni Tree was present, greeting guests and interacting, sparking thoughts about future toasts with robots.
- Q: What do the toast ceremonies at the Maotai Wine Festival honor?
- A: They honor heaven, earth, and the masters who passed down the craft through generations, showing respect for nature and heritage.
- Q: What does Maotai represent according to the traveler?
- A: Maotai is seen as a reflection of China itself, holding onto ancient traditions while embracing the future, weaving past, present, and future together.
