Mixue Bingcheng: China's $1 Fast Food Chain Enters America
China's Next Global Brand is Coming for America

China’s biggest fast food brand, Mixue Bingcheng, has officially entered America. Bigger than Starbucks and McDonald’s worldwide, this $1 chain is about to shake up the U.S. food scene with prices competitors can’t match. If it takes off, Starbucks, McDonald’s, and others may not stand a chance. Watch how China’s giant is changing the game.




















